Starbucks is in the (RED)!!

I do love my Starbucks coffee, but now I love it even more.  My heart cries for the orphans and AIDS victims of Africa.  Here is the best reason to date to buy your  half caf triple pump shot double non fat soy whip thing at Starbucks!  Yeah yeah, i know some of you out there will still B&M about the "corporate" giants, but millions of dollars is just that - millions of dollars!  Here is the article from the November 3rd post at (BLOG) RED.  

MONDAY, NOVEMBER 03, 2008

Starbucks is (RED)

This week, Starbucks announced that they are partnering with (PRODUCT)^RED, making an historic multi-year commitment that will give millions of people the opportunity to generate millions of dollars for the Global Fund and save the lives of thousands of Africans living with HIV and AIDS. This surprise announcement was made by Starbucks CEO Howard Schulz on a stage before an audience of more than 10,000 Starbucks partner employees who had come from all over the world for an arena-sized company meeting.

When Schulz said the words and the audience saw the (Starbucks)^RED logo, there was an immediate and deafening cheer from the Starbucks partners. (And this was before they found out that (RED) founder Bono was backstage, waiting to meet them.)

It was an amazing moment for us because it was so clear that Starbucks and their partner employees were ALREADY (RED)—(RED) 10,000 times over. They know that their company can change the world. When Bono challenged them to join the front-lines in the fight against HIV and AIDS by turning their own stores (RED), they were out of their seats again and ready to get started.

Starting on November 28th, those same Starbucks partners will be unveiling (Starbucks)^RED Holiday Exclusives—every time you buy one, a nickel goes to The Global Fund. And Starbucks makes a lot of coffee, giving all of you the chance to turn those nickels into millions of dollars just by choosing (RED). And the (RED) products will just keep on coming at Starbucks so that you can keep on doing something good every day.

We’ve gotten to know some amazing people at Starbucks while planning this partnership. This week, we met 10,000 more. Okay, so you know how big Starbucks is…but you may not know how committed they are to making the world a better place.

Did you know that all 10,000 of them volunteered to rebuild homes in New Orleans this week? They did.

Did you know that they made an announcement this week to double the amount of Fair Trade coffee beans they buy each year to 40 million pounds? They did that too.

It’s all part of their core values—they call it SHARED PLANET. We call it SHA(RED) PLANET—some of the best coffee beans Starbucks buys come from countries in Africa that are faced with the threat of HIV and AIDS every day. Now, you can help them do something about it, every day.

Seeing all the store managers gathered together was a reminder that Starbucks isn’t just a big company, it’s also the actual person who makes you your coffee every day. Yesterday, that person joined (RED) and for the price of a cup of coffee, you can too. Coming this holiday season to a corner near you… BUY (RED) COFFEE, SAVE LIVES.

Starbucks and (RED) today announced a multi-year partnership that will give coffee lovers a chance to do good every day.

Throughout the holiday season, Starbucks will contribute five cents from the sale of any of (Starbucks) RED Exclusive beverage (the three beverages that make up the Starbucks popular holiday trio) at all of their US and Canadian stores to the Global Fund to invest in AIDS programs in Africa. 

“(RED) is making remarkable progress in the worldwide effort to address AIDS in Africa,” said Howard Schultz, Starbucks chairman, president and CEO. “We have a deep partnership with coffee growing regions in Africa. We are proud to partner with our customers to contribute toward an AIDS-free Africa.” 

Schultz joined Bono, co-founder of (RED), for today’s announcement in front of 10,000 Starbucks partners (employees) at the company's 2008 Leadership Conference in New Orleans. 

“(RED) is coming to a corner near you thanks to Starbucks. I’m very excited to be able to say that,” said Bono, co-founder of (RED). “The business of Starbucks with roots in Africa and branches all over the world is an ideal fit for (RED). It’s pretty mind-blowing to think that millions of people can buy (RED) going about their daily lives and in doing so raise millions of dollars to fight AIDS in Africa. That’s not a bad hit from your caffeine.”

(Starbucks) RED Exclusive Holiday beverages go on sale November 27, 2008 and continue through January 2, 2009.